![]() ![]() But, opens were never totally accurate and thus not an ideal metric to evaluate email performance on. It will not be possible for email marketing providers to distinguish between real and false-positive opens.If a recipient uses an iCloud email address, such as the or domains, but uses a browser such as Google Chrome, these opens may not be over-reported.If a recipient is using a Gmail email but has it connected to Apple Mail, and opted in for privacy, the open metric is impacted. ![]() ![]() The mail client is the key thing to remember, regardless of if the email is opened on an Apple device like an iPhone, iPad, iMac, or Macbook. The expected impact is as low as 4% and high as 54% based on industry, according to Mailgun. The impact will vary based on your audience. If a recipient is using the Apple Mail app, opens will not be tied to actual user engagement. However, Apple Mail is roughly 31% of the email provider market share globally, so this likely is a significant subset of your contacts. This change will not affect all of your contacts - rather, just the ones that are using Apple Mail. How do the Apple Mail Privacy Protection changes impact Kajabi Heroes?Īny Kajabi Heroes that leverage email marketing, with Kajabi’s email marketing tool or another, will need to adjust how they view the performance of email campaigns. This means that Apple Mail will over-report Open rates which will make ‘Opens’ a less reliable metric since true open rates for emails cannot be effectively tracked. With Mail Privacy Protection, Apple Mail will preload images and content of emails - including the tracking pixel - regardless of if the recipient actually opened the email or not. A hidden tracking pixel is included within this data which allows your email service providers (ESPs) to see that the email was opened. In the past, data from an email was automatically loaded when the email recipient opened the email and downloaded the email's images. This update lets people opt in to mail privacy features that block third parties from tracking email opens or other IP data. One of these most pertinent new features is a Mail Privacy Protection feature. What’s new with the macOS Monterey/iOS 15 update?Īt Apple's Worldwide Developers Conference in June, Apple announced a rollout of new Privacy features. ![]()
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